This project is a broadcast TV video, combining highlights of LeBron James and his team, the Los Angeles Lakers.

For the design of this animation, I took inspiration from the way sports are presented to American fans, with vibrant team colors, aggressive motion animations, 3D-modeled objects, and 2D animations to enhance the project's sophistication.

The entire project development is my own work. I created the storyboard in Photoshop, then proceeded to model the objects for the scenes in Cinema 4D. After that, I created the 3D animations for each scene, followed by texturing in Cinema 4D using the Octane Render engine. After rendering the scenes, I moved on to animations and assembling the project in After Effects. After setting the animation timing, I chose the music to harmonize the project. Once that was done, I moved on to post-production, adding finishing touches with effects and final audio.

I hope you enjoyed my work!